JNL6304 Public and political campaigning (30 credits)

Year Running: 2018/2019

Credit level: F7

Description

This module aims to teach students how to run a public or a political communication campaign and where, based on this knowledge, students can develop their own campaigns including field analysis, communicative messages, marketing tools, slogans and any other relevant element.

Reading List

Please click here for reading list.

Teaching Methods

Delivery Type	Hours
Independent	276.0
Lecture	12.0
Tutorial	12.0

Methods of assessment

Assessment Type	Duration	% of formal assessment	Semester
Course Work	0.0	100 %	S2

Teaching methods and assessment displayed on this page are indicative for 2024-25.